Inochi Project: Thumpity Thump, Milk, & Sha-La-La

Takashi Murakami... Inochi Project: Thumpity Thump, Milk, & Sha-La-La. "...Before the animated video came the sculpture 'Inochi' (Life). Subsequently, Murakami conceived of the idea to create a 'commercial' for the sculpture as if it were a car or any other high end leisure product. He worked with the highest profile commercial filmmaking company in Tokyo on all aspects of the project including script, casting, sound, look and concept of the project. It became perhaps the first and certainly the most ambitious CGI animated film in the contemporary fine art world." Via Sex and Blogs.