Europop

Europop at Kunsthaus Zürich. "...Pop Art is not primarily a matter of technique, form or style, but rather of attitude. Purveyors of Pop Art identify themselves by the positions they take on the basic issue in their field, the industrialized commercial imaginary as disseminated in advertising, magazines, leisure activities and cinema. These include plain naïveté and admiring emulation; an ironic caricaturist’s way with the icons of billboards and glossy weeklies; a critical, at times subversive commentary; and finally, the cynic’s exploitative borrowing of the expressive vocabulary of commercial art."